The Mag
·13 April 2025
Lloyd Kelly permanent transfer to Juventus now nears confirmation

The Mag
·13 April 2025
Just less than ten weeks ago, Newcastle United defender Lloyd Kelly signed for Juventus.
After only four Serie A starts for the loan signing, the manager who signed him, Thiago Motta, was sacked.
The Lloyd Kelly Juventus deal was a loan with an obligation to buy if certain conditions were met.
Those conditions widely reported as all but a’ formality’.
The official release from Juventus (see below) stated that; ‘Given the high probability of the conditions for the player’s acquisition being achieved, this transaction for accounting purposes, qualifies as a definitive effective acquisition…’
Juventus also giving the exact amounts of money that Newcastle United would receive:
A loan fee of €3 million (approx £2.5m) for season 2024/2025.
Then if the obligation to buy was triggered, a guaranteed further €14.5 million (approx £12.0m)
Then up to another €6.5 million (approx £5.4m) in future add-ons if certain targets were met.
In late February, the conditions needed to trigger the permanent Lloyd Kelly move were made public.
Tuttomercatoweb saying that their information was that Juventus must buy Lloyd Kelly, if this current 2024/25 season, they qualify for any UEFA competition to play in, in the 2025/26 season.
That includes the Europa Conference League, so if Juventus finish in the top six of Serie A, that would activate that obligation.
The good news is that this Lloyd Kelly permanent deal is now nearing confirmation.
Juventus winning 2-1 against Lecce on Saturday, making it seven points from a possible nine since Thiago Motta was sacked.
Now Atalanta have defeated Bologna 2-0 on Sunday afternoon, leaving the Serie A table currently looking like this (2pm on 13 April 2025)
This afternoon Fiorentina are home to Parma and then tonight, it is Lazio v Roma.
At worst, after this weekend’s results, Juventus will be at least four points clear of seventh place with six rounds of Serie A games remaining.
European qualification looking ever more a certainty now and that will trigger an automatic permanent move for Lloyd Kelly.
A lot of the reporting around Lloyd Kelly has been a bit unfair, both Italian and English media desperate to want to portray it as some kind of disaster.
The reality is that Lloyd Kelly has been a constant in the Juventus team and played all of these last seven Serie A matches.
Two heavy defeats to Atalanta and Fiorentina, two of their European qualification challengers, got Motta the sack. However, in the other five Serie A games that Lloyd Kelly has started, Juventus have won four and drawn one, whilst only conceding three goals in those five league matches.
Juventus official confirmation of details on the Lloyd Kelly deal – 3 February 2025:
‘Agreement with Newcastle for the acquisition of the player Kelly
Turin, 3 February 2025
Juventus Football Club S. p. A. announces that an agreement with Newcastle United Football Club for the temporary acquisition, until 30 June 2025, of the registration rights of the player Kelly Lloyd Casius has been reached for a consideration of €3 million (approx £2.5m) for sporting season 2024/2025, with additional costs of up to €0.8 million (approx £0.66m).
The agreement further entails the obligation for Juventus to definitely acquire the player’s registration rights, subject to the achievement of certain sporting objective during the season 2024/2025. The agreed consideration for the definitive acquisition is €14.5 million (approx £12.0m), payable in three financial years, with additional costs of up to €2.7 million (approx £2.24m). This consideration may be increased up to a consideration of €6.5 million (approx £5.4m) over the duration of the player’s contract, upon the achievement of further performance objectives.
Given the high probability of the conditions for the player’s acquisition being achieved, this transaction for accounting purposes, qualifies as a definitive effective acquisition from today for a total amount of €17.5 million (approx £14.5m), plus additional costs. It should be noted that the final evaluations about the accounting recognition of the transaction will be performed for the preparation of the Annual Financial Report as of 25 June 2025.’