Manchester City Women announces snuggs as official period underwear partner | OneFootball

Manchester City Women has today announced a new global partnership with Europe’s leading period pants brand snuggs.

The partnership is the first-of-its-kind and will see snuggs become the exclusive Official Period Underwear Partner of Manchester City Women.

snuggs, which was founded in 2019 and has sold over three million pairs of period pants, is the latest in a growing portfolio of brands to invest in partnerships with Manchester City Women.

The agreement will also see the Club Captain Alex Greenwood become a snuggs ambassador and the face of an exclusive City co-branded collection, which will offer fans a unique opportunity to experience the same freedom and confidence as their favourite players.

City and snuggs will collaborate on a programme to engage, educate and empower the next generation of Girls’ Academy players.

Charlotte O’Neill, Managing Director of Manchester City Women, said: ““It’s great to be partnering with a brand equally focused on supporting players to perform confidently without compromise.

"It’s an exciting time for women’s football and through this partnership, snuggs joins a growing list of brands investing in Manchester City Women.

“I'm particularly looking forward to working together to support and educate the next generation of City players in our growing Girls' Academy.”

Linda Sejdova, founder of snuggs, said: “Women’s football is on an unstoppable rise, with greater investment, record-breaking crowds, and increased recognition on the global stage.

"This partnership represents the next evolution—ensuring that women have access to modern, 21st-century period care that provides them with the best support on and off the pitch.

“Women supporting women is at the heart of this partnership — so I’m also delighted to share that we’ll also be donating snuggs to players in the Girls’ Academy to support the next generation to go even further.”