Foudys achieve huge milestone by bringing the NWSL to Europe | OneFootball

Foudys, the world’s first retailer dedicated to official women’s sports merchandise, has announced another groundbreaking achievement by bringing the National Women’s Soccer League (NWSL) to Europe.

Launched in 2020, Foudys is the first company outside North America to offer the full range of home and away jerseys for all 14 NWSL teams. This historic move reinforces Foudys’ commitment to enhancing fan experience and accessibility in women’s football. The deal also reflects the growing connection between the NWSL, the Women’s Super League and their respective fan bases.

Since its start, Foudys has been a leader in elevating women’s sports, providing fans access to the merchandise they crave. During the 2019 Women’s World Cup, founder Helen Hardy identified a lack of access to women’s football merchandise and launched the company in response. Growing from a bedroom-based operation to a global retail platform, Foudys has achieved significant milestones. For example, launching the England Lionesses kit and collaborating with stars like Lucy Bronze.

Foudys secure NWSL deal

Following this latest milestone deal, Hardy said: “This is a monumental moment for Foudys and for women’s football globally. When we launched Foudys, the NWSL was the missing piece. We were constantly asked for NWSL gear, and we knew we couldn’t truly be the women’s football platform we aspired to be without it.

“We’re incredibly proud to finally offer fans across Europe access to these incredible teams and jerseys. The energy, the passion, the whole game-day experience in the NWSL is something special, and we’re excited to bring a taste of that to our customers. We are truly giving the NWSL a home away from home in Europe.”

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To celebrate the launch, Foudys has partnered with 14 female and non-binary photographers from across England. For the release, Foudys has paired each NWSL team with a new “home away from home” in England. These photographers will use their unique styles and perspectives to capture the dynamic connection between English football and American soccer cultures.

The full range of NWSL jerseys will be available at Foudys.com starting February 28, 2025. To celebrate, Foudys is offering free worldwide shipping on NWSL merchandise for the first 48 hours. The release is limited, so fans are encouraged to sign up for the Foudys mailing list at Foudys.com/pages/nwsl-signup for full release details and early access.

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