Juventus FC
·19 novembre 2024
Juventus FC
·19 novembre 2024
One of the most symbolic places in Rome, the Campidoglio, was the scene of another great evening for the Juventus Creator Lab, which was awarded 'Best Content Creator' at the Social Football Summit Awards, held to coincide with the Social Football Summit taking place in Rome on 19 and 20 November.
The awards, says the SFS website, "recognise professionals and organisations that have stood out during the football season by showcasing their skills and outstanding achievements in various categories.”
It is, therefore, a source of particular satisfaction that this year, the award, collected by Mike Armstrong, Chief Marketing Officer at Juventus, went to the laboratory where the club's digital products are created: inspired by a North American entertainment model, in just a few months the Juventus Creator Lab produced documentaries (the latest of which, “Fragile”, dedicated to the story of Nicolò Fagioli, will be available on 26 November on Prime Video), short content, live streaming and podcasts, and developed collaborations with global influencers, for an impact that is continuing to grow exponentially.
The award at the SFS is the third recently won by the Juventus Creator Lab, which had already been named “Most Impactful Branding Initiative” at the World Football Summit in Seville last September, as well as “Bronze Winner” at the Clio Sports Awards 2024 in the category “‘Use of Athletes, Talent, & Influencers”.