Brentford welcomes The Nero Group as official coffee partner | OneFootball

Brentford has signed a strategic partnership with The Nero Group as the club’s official coffee partner.

The agreement is The Nero Group's first partnership with a professional sports organisation.

Premium coffee will be available to Brentford fans on matchdays and at conferences and events at Gtech Community Stadium.

Hospitality members will be able to enjoy the Caffè Nero brand’s Coffee at Home range during games and events in the hospitality boxes and VIP areas, where Caffè Nero’s Coffee at Home coffee capsules will be available for guests to make their own premium coffee any time they wish.

The partnership will bring premium coffee, specially roasted through the Nero Roasting Company at the Group’s roastery, to fans at Gtech Community Stadium via products from its Aroma brand.

The partnership will also include matchday sampling for fans and feature The Nero Group’s brands on in-stadium digital platforms and marketing campaigns.

Brentford commercial director Fran Jones said: “It’s fantastic to be trusted as The Nero Group's first partnership in sport. The Nero Group’s philosophy is to create a warm, welcoming atmosphere, something that we always aim for at Gtech Community Stadium.

"The matchday experience at Brentford is something we’re already very proud of and bringing premium quality coffee to our fans is going to enhance it even further.”

Will Stratton-Morris, CEO at Caffè Nero UK, added: “I’m delighted we have agreed this strategic partnership with Brentford. This is a club rooted in its community, which mirrors exactly how all the brands in our group operate.

"I think fans will love enjoying a premium, high-quality coffee while they watch a premier sports team perform on the pitch.”