City announces official Partnership with VTEX to streamline fan commerce experiences | OneFootball

Manchester City has announced a new global partnership with VTEX that will see the leading enterprise digital commerce platform become the Club’s Official Digital Commerce Orchestration Partner.

Through the partnership, VTEX will support City in exploring new ways to streamline digital commerce experiences with the aim of offering a seamless and intuitive journey for fans.

This will allow fans the opportunity to select City experiences in one single, efficient checkout – whether online or on mobile.

Greg Swimer, Chief Technology Officer, City Football Group, commented: “We are proud to partner with VTEX as we further strengthen our position through implementing leading technology.

“We are looking forward to harnessing VTEX’s cutting edge technologies as we further integrate fans’ commerce experiences and bring new possibilities to our global commerce operation.”

Santiago Naranjo, CRO at VTEX, added: “Our partnership with Manchester City marks a turning point in how sports teams connect with their global community through seamless, unified commerce that offers multiple opportunities for fan engagement.

"Our collaboration is dedicated to transforming the fan experience, elevating engagement both in stadium and beyond with seamless interactions that bring them closer to the team, whether they’re at the game or following from anywhere in the world.”

As part of the multi-year partnership as the Club’s Official Digital Orchestration Partner, fans will also be able to engage with the VTEX brand through in-stadium advertising at the Etihad Stadium and digital platforms.