Juventus Devise Plan to Bounce Back from Brutal Loss | OneFootball

Juventus closed the 2023/2024 balance sheet massively in the red but have sketched out a strategy to right things over the next three years. They lost €199M last season. It was mostly caused by their exclusion from the Champions League as a consequence of a ten-point penalization.

According to La Gazzetta dello Sport, their new plan coincides with the Thiago Motta and Cristiano Giuntoli cycle. The expectation is to close the next session with a more manageable -€40M and go up from there. On the sporting side, the request is to finish in the top four and make it past the group stage in the Champions League.

Besides the UCL prizes, Juventus forecast an increase in revenue thanks to the Club World Cup, the Italian Supercup, a recent merchandising and licensing agreement with Fanatics, and more income from the player trading. The Bianconeri tallied €63M ‘plusvalenze’ last summer and reduced their payroll and amortizations by €36M.

Their front office will continue to invest in young players with manageable wages and rising valuations. They believe to be compliant with the squad cost rule imposed by UEFA. It deems that the sporting costs shouldn’t be more than 80 percent of the total revenue of a team.

Juventus are still looking for a sponsorship deal after the conclusion of the one with Jeep, which was under the same umbrella and fetched €45M per season. CEO Maurizio Scanavino stated.