The Mag
·23 marzo 2025
Juventus official announcement – Manager who signed Lloyd Kelly has been sacked

The Mag
·23 marzo 2025
Less than seven weeks after signing Newcastle United defender Lloyd Kelly, Juventus manager Thiago Motta has been sacked.
Juventus FC announce that Thiago Motta has been relieved of his duties as Men’s First Team coach. The club would like to thank Thiago Motta and all of his staff for their professionalism and for the work they have carried out in recent months with passion and dedication. The club wish them the best of luck for the future.
Juventus FC also announce that the Men’s First Team will now be led by Igor Tudor, who will take charge of his first training session tomorrow, Monday, 24 March.’
Juventus won their first three matches after the arrival of Lloyd Kelly.
However, the next six games have seen four defeats.
These included getting knocked out of both the Champions League and the Coppa Italia.
Whilst the very most recent defeats have been a 4-0 defeat at home to Atalanta and a 3-0 away loss to Fiorentina.
Both of those heavy losses in league matches, leaving Serie A table looking like this today (Sunday 23 March 2025) when the Juventus boss was sacked:
As you can see, both Atalanta and Fiorentina big rivals to Juventus for the Champions League/European qualifying positions.
The Lloyd Kelly Juventus deal was a loan with an obligation to buy if certain conditions were met.
Those conditions widely reported as all but a’ formality’.
The official release from Juventus (see below) stated that; ‘Given the high probability of the conditions for the player’s acquisition being achieved, this transaction for accounting purposes, qualifies as a definitive effective acquisition…’
Juventus also giving the exact amounts of money that Newcastle United would receive:
A loan fee of €3 million (approx £2.5m) for season 2024/2025.
Then if the obligation to buy was triggered, a guaranteed further €14.5 million (approx £12.0m)
Then up to another €6.5 million (approx £5.4m) in future add-ons if certain targets were met.
In late February, the conditions needed to trigger the permanent Lloyd Kelly move were made public.
Tuttomercatoweb saying that their information was that Juventus must buy Lloyd Kelly, if this current 2024/25 season, they qualify for any UEFA competition to play in, in the 2025/26 season.
That includes the Europa Conference League, so if Juventus finish in the top six of Serie A, that would activate that obligation, or if they’d won the Coppa Italia, which ensures you qualify for the Europa League as a minimum. Or if winning the Champions League this season…
Obviously those second and third options now gone and qualifying for Europe via Serie A, now under threat.
Lloyd Kelly was in the starting eleven for both of these most recent two heavy defeats in Serie A.
With nine games to go, Juventus are home to 12th place Genoa next Saturday. Interesting to see the team selection from whoever is in charge by that point, especially with regard to Lloyd Kelly.
Juventus official confirmation of details on the Lloyd Kelly deal – 3 February 2025:
‘Agreement with Newcastle for the acquisition of the player Kelly
Turin, 3 February 2025
Juventus Football Club S. p. A. announces that an agreement with Newcastle United Football Club for the temporary acquisition, until 30 June 2025, of the registration rights of the player Kelly Lloyd Casius has been reached for a consideration of €3 million (approx £2.5m) for sporting season 2024/2025, with additional costs of up to €0.8 million (approx £0.66m).
The agreement further entails the obligation for Juventus to definitely acquire the player’s registration rights, subject to the achievement of certain sporting objective during the season 2024/2025. The agreed consideration for the definitive acquisition is €14.5 million (approx £12.0m), payable in three financial years, with additional costs of up to €2.7 million (approx £2.24m). This consideration may be increased up to a consideration of €6.5 million (approx £5.4m) over the duration of the player’s contract, upon the achievement of further performance objectives.
Given the high probability of the conditions for the player’s acquisition being achieved, this transaction for accounting purposes, qualifies as a definitive effective acquisition from today for a total amount of €17.5 million (approx £14.5m), plus additional costs. It should be noted that the final evaluations about the accounting recognition of the transaction will be performed for the preparation of the Annual Financial Report as of 25 June 2025.’