Partnership with Stieglbrauerei officially extended

FC Red Bull Salzburg

·25 aprile 2025

Partnership with Stieglbrauerei officially extended

A perfect match continues

FC Red Bull Salzburg and Stieglbrauerei are continuing their long partnership under which the brand has been our official beer provider. The new contract running until 2028 was officially signed at a business event at the Stiegl Gut Wildshut.

Bierbarometer for goals at home

Since 2005, we have had a co-operation with Salzburg private brewery Stiegl, which is to be extended. In future, every goal at the Red Bull Arena will increase the Bierbarometer at the Red Bull Arena, with every one of our goals adding 25 litres of free beer.

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We are very pleased to have continued our successful partnership with Stiegl, a successful family company that has been with us at FC Red Bull Salzburg from the very start. The co-operation is very important for us, as it doesn't just show the common passion we have for sport but is also based on regional engagement. We are proud of having the leading private brewery of Austria further by our side as a strong and reliable partner and are looking forward to many more successful years together.

Stephan Reiter, CEO FC Red Bull Salzburg

Football and beer – it is a perfect match that just belongs together. We have had a close partnership with FC Red Bull Salzburg already for 20 years, and we are pleased to be able to continue this together in future.

Stiegl general representative Thomas Gstaltmaier