City announces global partnership with viagogo | OneFootball

Manchester City has today announced a new global partnership with viagogo, the world’s leading ticket marketplace, to give fans around the world new opportunities to access and experience live men’s and women’s matches.

This multi-year agreement will see hospitality tickets from the Club’s existing hospitality allocation for men’s home fixtures and tickets for women’s fixtures made available directly on viagogo’s platform.

With viagogo operating in 195 countries, and 33 languages, the platform’s extensive reach will provide City fans worldwide with the opportunity to purchase this allocation of tickets safely and securely.

Each ticket listing will be marked with an ‘Official Partner’ designation, giving fans confidence in their purchase. viagogo will also offer fans the flexibility to relist their tickets if they can no longer attend in line with the terms and conditions of the sale.

The partnership with viagogo complements the Club’s existing ticketing and resale infrastructure, adding another trusted distribution platform for fans to easily access hospitality tickets. viagogo will offer fans a seamless ticket-buying experience and in collaboration with the Club, create safer ticket purchasing habits.

In addition, the Club will work with viagogo to leverage the platform’s extensive data intelligence on ticketing purchasing habits to gain a deeper understanding of City’s local and global fanbase, allowing the Club to tailor future ticketing solutions and services to better serve supporters.

Danny Wilson, Managing Director, Manchester City Operations, said: “We’re pleased to welcome viagogo as an Official Partner of Manchester City.

“By working closely with viagogo throughout this partnership, we will be able to offer a secure, safe option for fans to purchase hospitality in this way, improving access and best practices along the way alongside our current ticketing infrastructure.”

Matt Drew, International Business Development Lead, viagogo said: “Manchester City understands the importance of its supporter base both in the UK and across the world and our global platform will provide powerful data to enhance the club’s understanding of existing and further potential fans.

“Our goal is to enable more fans to enjoy the unbeatable live experience of matchday attendance with a safe, secure, and seamless experience, while helping our partner further expand their global reach.

“This partnership also highlights the benefits of viagogo’s direct issuance strategy, enabling Manchester City to distribute ticket inventory directly on the platform, giving fans more choice to see world-class football.”

Manchester City joins viagogo’s growing portfolio of sports partnerships that include BWT Alpine Formula One Team, and through its sister brand, Stub Hub North America, the New York Yankees and Major League Baseball.

Hospitality tickets will be available on viagogo for fans to purchase here from today.