"In Arte Lautaro", an original production by Inter Media House | OneFootball

What is art? What elevates a mere artist to a master? These are questions that, for centuries, have been posed by men and women in every era in their attempts to communicate through creative expression, which generates feeling and previously unknown emotion.

If football is a sport which resembles art, it’s down to a select few extraordinary players. Throughout his career, Lautaro Javier Martínez has shown time and time again that he belongs in that category of footballing artists, the inner circle of players who have produced timeless masterpieces for fans across the globe. This is the idea that guides the new original production by Inter Media House: a film that tells the story of Lautaro's professional life through artistic figurative languages, thanks to the masterpieces provided by the Inter captain on the field. True masterpieces which are at the base of an innovative method of communication.

Lautaro’s career at Inter is comparable to an artist’s creative evolution, which is the sum of works that mark the various periods of his time at the Club, leading up to some hitherto unimaginable achievements. As such, art drives the narrative of an emotional film, which is narrated in first person by the Nerazzurri’s captain. Lautaro Martínez guides Inter fans and football aficionados through an art gallery, in which the works portray some of the most important moments of his career in the beautiful game.

For the first time, our captain tells his story in the latest original production by Inter Media House: “In Arte Lautaro”. The film premieres exclusively on the Club’s YouTube channel at 13:00 CET on Friday. The narrative is split into four main themes: The first brush strokes, The choice of the colours, The portrait of a champion, and Together for new masterpieces.

This journey has seen Lautaro become Inter’s highest-ever foreign goalscorer and the player with the most goals in the European Cup/Champions League for the Club. It’s a tale that will take you through his time with the Nerazzurri, the key moments in his development as a player, and the fundamental role played by his family. There is also a projection of his future achievements and masterpieces yet to be added to his portfolio.

"IN ARTE LAUTARO" - AN INTER MEDIA HOUSE ORIGINAL PRODUCTION: Available on YouTube premiere from 13:00 CET on Friday 21 March.