Arsenal announce new partnership | OneFootball

Arsenal have announced a multi-year partnership with global e-commerce company ComAve, making it the club’s Official E-Commerce Marketplace partner.

This collaboration aims to revolutionise how Arsenal engages with its global fan base, offering a fresh approach to retail and supporter engagement.

As part of this agreement, ComAve will create an innovative online platform that allows Arsenal supporters worldwide to access a range of experiences related to the club. Through this new platform, fans will be able to purchase official merchandise, participate in interactive games, and earn loyalty points for every interaction. These points can be redeemed for exclusive experiences and discounts, providing an enhanced level of engagement for Arsenal’s supporters.

Juliet Slot, Arsenal’s Chief Commercial Officer, expressed her excitement about the partnership, stating: “We’re proud to welcome ComAve as our first Official E-Commerce Marketplace partner. This new partnership supports our ambition to strengthen our connection with our supporters around the world – providing them with new and unique opportunities to engage with our club. ComAve share our ambition to always move forward, and our partnership also helps them achieve their growth goals by reaching Arsenal supporters globally.”

Jassim Sulaiti, Regional Managing Partner at ComAve, shared similar enthusiasm, highlighting the importance of partnering with Arsenal. He said, “Arsenal is a leading global club, and partnering with them is a major milestone for ComAve. We are excited to offer supporters an unparalleled shopping experience and strengthen their connection with the club. Our mission is to redefine the retail experience and strengthen supporter engagement, and this partnership is the perfect opportunity to support us with that.”

As ComAve has already partnered with several major football clubs across Europe, such as AS Roma, AC Milan, Atlético Madrid, and AS Monaco as they seemingly work their way through the alphabet, and this collaboration further solidifies its growing presence in the sports e-commerce market.